New Arrivals

This cuffed beanie adds a double layer of insulation where you need it most. It’s built with a rib-knit 100% fine acrylic and styled with a KUIU signature woven patch. 

This cuffed beanie adds a double layer of insulation where you need it most. It’s built with a rib-knit 100% fine acrylic and styled with a KUIU signature woven patch. 

This cuffed beanie adds a double layer of insulation where you need it most. It’s built with a rib-knit 100% fine acrylic and styled with a KUIU signature woven patch. 

Best Use: Warm Weather Built for your everyday excursions, this technical button-up, short-sleeve shirt features button closure chest pockets and a built-in micro-fiber lens cleaning patch. Combining an antimicrobial treatment with a nylon and polyester woven blend, you get unbeatable odor resistance and rapid moisture wicking performance wherever you go.

Best For: Hot-Weather Work Shirt Built for long, hot, rugged days on the job, the Gauge Work Shirt is your go-to button-down that works as hard as you do. Lightweight ripstop fabric wicks sweat, dries fast, fights odor, and delivers UPF 50+ sun protection while offering excellent mobility. Tuck it...

Designed for comfort and style, these top-of-the-line, high-quality men’s tees are made of a lightweight cotton-polyester blend that stands up to consistent wear without sacrificing fit or feel.

Designed for comfort and style, these top-of-the-line, high-quality men’s tees are made of a lightweight cotton-polyester blend that stands up to consistent wear without sacrificing fit or feel.

Designed for comfort and style, this premium men’s t-shirt is crafted from a lightweight, high-quality cotton-polyester blend that balances durability with a soft, comfortable feel for everyday wear.

Designed for comfort and style, this premium men’s t-shirt is crafted from a lightweight, high-quality cotton-polyester blend that balances durability with a soft, comfortable feel for everyday wear.

Designed for comfort and style, this premium men’s t-shirt is crafted from a lightweight, high-quality cotton-polyester blend that balances durability with a soft, comfortable feel for everyday wear.

Designed for comfort and style, these top-of-the-line, high-quality men’s tees are made of a lightweight cotton-polyester blend that stands up to consistent wear without sacrificing fit or feel.

Built with the quality, craftsmanship, and fit you’ve come to expect from KUIU, this hat is designed with mid-high structured profile, six-panel construction, vented side panel, and an adjustable snapback closure.

Best For: Hot-Weather Work Shirt Built for long, hot, rugged days on the job, the Gauge Work Shirt is your go-to button-down that works as hard as you do. Lightweight ripstop fabric wicks sweat, dries fast, fights odor, and delivers UPF 50+ sun protection while offering excellent mobility. Tuck it...

Built with the quality, craftsmanship, and fit you’ve come to expect from KUIU, this hat is designed with mid-high structured profile, six-panel construction, vented side panel, and an adjustable snapback closure.

Best Use: Hot WeatherThe KUIU Gila collection offers sun protection and hot weather comfort through fabric technology and design. These styles are perfect for hot weather hunting with long periods of sun exposure. The new Gila PRO utilizes an even more durable fabric, along with a more technical build, including...

Best Use: Hot WeatherThe Gila lineup offers sun protection and hot weather comfort through Cool-Touch Fabric Technology and design. These styles will be perfect for hot weather hunting, scouting, or outdoor activities with long periods of sun exposure.

Best For: TrainingBuilt for hunters who train as hard as they hunt, the EnduroMesh Short Sleeve Crew is the ultimate high-intensity training top for warm to hot weather. Ideal for summertime rucks, trail runs, and limit-pushing workouts, it delivers superior breathability, moisture-wicking, and quick-drying performance. The ultra-breathable performance mesh combined...

This mesh-back trucker hat with an ultralight, breathable, and highly durable 160D Nylon CORDURA® front paneling features a mid-high profile fit, six-panel design, and an adjustable snapback closure.

Made from ultralight, breathable, and highly durable 160D Nylon CORDURA®, this hunting hat features a mid-high profile fit, six-panel design, and an adjustable snapback closure.

Best For: Hot-Weather Work Shirt Built for long, hot, rugged days on the job, the Gauge Work Shirt is your go-to button-down that works as hard as you do. Lightweight ripstop fabric wicks sweat, dries fast, fights odor, and delivers UPF 50+ sun protection while offering excellent mobility. Tuck it...