New Arrivals NEW EVERYDAY

Designed for comfort and style, this premium men’s t-shirt is crafted from a lightweight, high-quality cotton-polyester blend that balances durability with a soft, comfortable feel for everyday wear.

Designed for comfort and style, this premium men’s t-shirt is crafted from a lightweight, high-quality cotton-polyester blend that balances durability with a soft, comfortable feel for everyday wear.

Best For: Training / Casual Built from premium Toray Primeflex in a 200 gsm Ottoman-textured fabric, the FieldCross Pant bridges high-performance training and everyday wear. Engineered for intensity, it delivers 4-way stretch, rapid moisture wicking, antimicrobial odor control, and breathable comfort through the toughest rucks and workouts—then transitions seamlessly to...

Best For: Training / Casual Built from premium Toray Primeflex in a 200 gsm Ottoman-textured fabric, the FieldCross Pant bridges high-performance training and everyday wear. Engineered for intensity, it delivers 4-way stretch, rapid moisture wicking, antimicrobial odor control, and breathable comfort through the toughest rucks and workouts—then transitions seamlessly to...

This 30-ounce tumbler packs heavy-duty temperature control into an ergonomic shape that fits most cupholders. Ice will stay frosty for 24 hours and you can sip on a steaming beverage up to six hours later. Whether you’re sipping coffee on the morning commute or pouring yourself a cold one, this insulated...

Made from soft and breathable 100% organic cotton, the KUIU Block Logo Baby One-Piece features an envelope neckline and nickel-free snaps, ensuring comfortable wear and easy on-and-off.

From the fit to the fabric, this premium men's pullover hooded sweatshirt has everything you need in an everyday wear hoodie. Built to last, this heavy-weight hoodie provides durability, comfort, and warmth thanks to its 10 oz cotton-polyester blended fleece.

This 10-ounce camp mug offers unmatched temperature control. Ice will stay frosty for 24 hours and you can sip on a steaming beverage up to six hours later. Whether you’re sipping coffee around the campfire or pouring yourself a cold one, this insulated stainless-steel mug ensures that your drink will stay...

Best Use: Back-Country Celebrations Keep your favorite drink close to the vest in this rugged, good-looking KUIU flask. Made from heavy-duty stainless steel and powder-coated for life-long use.  

From the fit to the fabric, this premium men's pullover hooded sweatshirt has everything you need in an everyday wear hoodie. Built to last, this heavy-weight hoodie provides durability, comfort, and warmth thanks to its 10 oz cotton-polyester blended fleece.

Best Use: Work & Everyday Wear Based on the success of our Field Flannels, this all-new Shirt Jacket will become your new daily wear when temperatures drop. Lined with soft sherpa fleece it will keep you warm on the job site or when you’re on an off-mountain pursuit. Featuring a...

Built for the range, camp, and every outdoor session in between, the Distance AT Blanket delivers reliable ground protection for you, family, or pets. A tough 300D ripstop polyester face pairs with a padded layer and water-resistant coated base to keep moisture out and comfort in, no matter the terrain....

This 40-ounce tumbler packs heavy-duty temperature control into an ergonomic shape that fits most cupholders. Ice will stay frosty for 24 hours and you can sip on a steaming beverage up to six hours later. Whether you’re sipping coffee on the morning commute or pouring yourself a cold one, this insulated...

This 30-ounce tumbler packs heavy-duty temperature control into an ergonomic shape that fits most cupholders. Ice will stay frosty for 24 hours and you can sip on a steaming beverage up to six hours later. Whether you’re sipping coffee on the morning commute or pouring yourself a cold one, this insulated...

Made from soft and breathable 100% organic cotton, the KUIU Block Logo Baby One-Piece features an envelope neckline and nickel-free snaps, ensuring comfortable wear and easy on-and-off.

Made from soft and breathable 100% organic cotton, the KUIU Block Logo Baby One-Piece features an envelope neckline and nickel-free snaps, ensuring comfortable wear and easy on-and-off.

Designed for comfort and style, this premium men’s t-shirt is crafted from a lightweight, high-quality cotton-polyester blend that balances durability with a soft, comfortable feel for everyday wear.

Designed for comfort and style, this premium men’s t-shirt is crafted from a lightweight, high-quality cotton-polyester blend that balances durability with a soft, comfortable feel for everyday wear.

Built with the quality, craftsmanship, and fit you’ve come to expect from KUIU, this hat is designed with mid-high profile fit, five-panel structure, mesh back, and an adjustable snapback closure.

Built with the quality, craftsmanship, and fit you’ve come to expect from KUIU, this hat is designed with mid-high profile fit, five-panel structure, mesh back, and an adjustable snapback closure.